07/28/17
Engineered Solutions. Inspired Execution.
We may not have written this tagline for our client, but we like it. It proves that excellence in brand identity and marketing execution shouldn’t be confined to certain industries or excluded from others.
Todd & Sargent specializes in creating slipform concrete structures for feed producers, flour mills and other operations across the country. Like so many brands in the manufacturing and agricultural industries, they long relied on a basic wordmark. The company approached us looking for a modern logo, and we delivered a brand identity that would clearly and effectively communicate their service offerings to prospects and customers.
An Attractive Brand Identity for a Manufacturing Client
It’s common to think that brand identity starts and ends with a logo. We help our clients understand that branding encompasses much more; since your brand is a sum of the impressions that customers have of your business, we crafted a brand identity package for Todd & Sargent that included:
- New Logo – The new logo is a nod to the original. We evolved the logo to include a logomark, communicating the nature of the brand’s business in an attractive way.
- Website Redesign – In conjunction with the logo rollout, we introduced a bolder, easier-to-manage website. It was built using a CMS (content management system), which allows Todd & Sargent staff to update projects, job openings and other content. Additionally, we expanded its functionality to include interactive features, such as the project map.
- Brand Application – We updated the entire company’s collection of marketing collateral, including business cards, stationery, presentations promotional items and more.
This work positions Todd & Sargent to stand out and make profitable impressions on their ideal audience. Does your logo do the same for your brand? If not, call us.
Does your logo help your prospects understand who you are and what you do? When was the last time you updated your website or marketing collateral?
