Morningside College

We support you too.

Looking to launch their first online program for non-traditional students, Morningside College needed a way to break into the saturated space. Through research, we learned that most non-traditional students are busy parents juggling work, family, school and more work. We also learned of Morningside’s supportive, flexible environment. We added two and two together and developed what we deemed a ‘role-reversal’ campaign, assuring potential students that, just as your family supports you, “We (at Morningside) support you too.”

Morningside College postcard

This three-month campaign delivered 3 million impressions and 10,185 activities on the website. Morningside reached their goal, enrolling 15 students for the inaugural semester and continue to receive applications for upcoming semesters.

Morningside College bumpersticker

New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Strategic Communications and Public Relations