A whole latte franchise love.

After 20 years of local success, Scooter’s Coffee exploded onto the national scene as the fastest growing drive-thru coffee franchise with more than 200 U.S. locations. To keep momentum brewing, they needed to expand their organic and paid media footprint and create excitement and awareness around additional franchise locations. Enter OBI. We conducted a competitive social audit to help create a 12-month franchise content calendar; monitored and engaged with customers’ posts daily; created and implemented a strategic plan for behavioral targeting and display advertising; and assisted in franchise grand openings with PR, fun messaging and fabulous offers. The results were as sweet as the Caramelicious itself.

Over the course of 3 months, we generated 171,183 engagements (an increase of 47.45% compared to the previous 3 months) and saw an average engagement rate of 85.9% across our primary platforms of Facebook, Twitter and Instagram, far exceeding industry average.

Over the first month of the paid portion of the fully integrated e-comm strategy, our campaign beat click-through rate benchmarks across all tactics, highlighted by a 19.33% click-through rate in paid search. Our paid campaign also accounted for almost 20% of all e-comm sales in the first month alone.

New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Strategic Communications and Public Relations