Miller Electric
Building Community and Engagement Through Employee-Centric Content
Problem
Despite a strong operational presence, Miller Electric struggled to engage its field employees and effectively communicate their contributions, both internally and externally. Many employees didn’t engage with company emails or social media, creating a barrier to recognition and connection. For a new strategy to foster a stronger sense of company pride and culture, highlight employee accomplishments and improve engagement, they turned to OBI Creative.
Approach
OBI developed a comprehensive social media strategy for Miller Electric to showcase its field employees and behind-the-scenes efforts, highlighting their contributions to ongoing projects. By encouraging and facilitating employee-generated content like worker-submitted photos and stories, OBI helped drastically increase participation. The content was shared across multiple channels — LinkedIn, Facebook and internal platforms — to reach a broad audience both internally and externally, amplifying Miller’s message. Emphasis was placed on long-term projects, like those at Bergan and 3M, reinforcing Miller Electric’s commitment to continuous, impactful work.
Miller Electric is thrilled to contribute to the expansion of Rotella’s Italian Bakery Inc., a historic fifth-generation family-owned business, as they enhance their storage capabilities. With towering 60-foot ceilings and two massive freezers, the new facility in Papillion enables the specialty bakery to accommodate more inventory than ever before.
Lock Out. Tag Out.
This system helps keep the entirety of our Miller Electric team safe from electrocution on the job. It’s an essential step in our daily routine, ensuring that everyone leaves each job site safely. Watch as our Applied Underwriters team provides a demonstration.
Our low-voltage team has been hard at work behind the scenes at PayPal HQ to ensure every aspect of the infrastructure works seamlessly together. From complex cabling beneath raised floors to navigating open ceilings, this team’s attention to detail is unmatched.
Women in Construction: Employees Share What They Love About Miller Electric
By sharing the experiences of six women thriving at Miller Electric, we aimed to foster internal pride and loyalty among employees, showing how the company values its workers for their skills and dedication rather than traits like their gender. Through emphasizing opportunities for growth, respect and meaningful work, these stories underline their sense of belonging and recognition, as well as encouraging employees to take pride in being part of a company that supports both their professional and personal development.
Results
The plan bolstered impressive growth in both social media engagement and internal participation, nearly doubling engagement and drastically improving click-through rate. By showcasing a wide range of teams and projects, Miller Electric fostered a stronger sense of community, satisfaction and loyalty among its workforce while significantly increasing its online brand visibility.
76 %
increase in social media engagement across Facebook and LinkedIn.
40 %
growth in LinkedIn followers in 8 months.
+
Higher employee participation and engagement in content creation and stronger community connection, showcasing the full breadth and contributions of Miller’s teams.
Recognition
Our work was recognized with two PRSA Paper Anvil Awards for excellence in social media and video as some of the best work by public relations, marketing and communication professionals, celebrating insightful campaigns focused on achieving and delivering measurable results with impact.
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