About

We talk the talk and walk the walk.

Welcome to OBI, a brand strategy, advertising and experience firm. Founded by Mary Ann O’Brien in 2001 as a project for former Gateway Computers, our client roster now spans the globe due in part to our hustle, Midwestern charm and customer-first approach. We listen to clients, consumers, trends, industry leaders and one another, continuously applying our learnings. Great work follows.

Our Leadership

Mary Ann O’Brien

Founder and CEO

Ann Pedersen

VP of Solutions Delivery

Sean Conlin

VP of Technology and Innovation

Karisa Malchow

Director of Client Services

Joe Menaugh

Director of Operations and Administration

AnnMarie Fereday

Director of Planning and Activation

Sarah Whipkey

Executive Creative Director

Erica Rowe

Creative Director

Erin Dittman

Director of Performance and Process Management