Tracy Keith

Vice President, Integrated Marketing | The Architect of Clarity and Coordination

Tracy Keith is the steady force behind some of OBI’s most complex work — a leader known for asking the right questions, seeing the full system at play and bringing insight when it matters most. With a rare ability to zoom out without losing sight of execution, Tracy puts strategy on paper and then keeps it moving forward.

With more than 25 years of client-side marketing leadership experience, Tracy brings an empathetic, outcomes-driven perspective to every engagement. She understands firsthand the pressures our clients face, which allows her to guide teams and strategies with clarity and precision. Her approach is rooted in alignment — of people, priorities and performance — so marketing drives real, measurable impact rather than meaningless vanity metrics.

As Vice President of Integrated Marketing, Tracy leads OBI’s Activation Studio, uniting the creative, engagement, digital media and DevOps teams into a single, coordinated engine for growth. She builds frameworks, processes and ways of working that break down silos and turn integrated strategy into cohesive action. Partnering closely with media leadership and client teams, she strengthens collaboration and sharpens planning. When you want things to go right, Tracy’s the one to call.