Olsson
Olsson is a top 100 engineering and design firm with a rich history of success and a future filled with growth opportunities. With multiple offices and more than 1,000 team members, the firm is dedicated to improving communities through innovative projects.
Problem
To position itself for future growth, Olsson needed to unify its dispersed team and clearly communicate its mission to current and potential clients. The challenge was to capture the essence of what makes Olsson unique — passionate people and projects with purpose — in a cohesive brand narrative.
Approach
OBI conducted extensive qualitative and quantitative research with executive leadership and team members to identify the firm’s core strengths. Insights from this process fueled a comprehensive brand launch that featured a new messaging platform, case study videos, recruitment materials and more. Every piece of communication reflected Olsson’s unwavering commitment to purpose.
With a unified brand and clear mission in place, Olsson is well positioned to drive growth and deliver projects that make a meaningful impact on the communities they serve.
Results
Olsson launched their new brand internally and externally, which was welcomed with open arms. And their growth is ever apparent as they are doubling the size of their headquarters in Lincoln, Nebraska. Stay tuned — we expect many great things to come.
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