Grede
With a legacy spanning more than a century, Grede has grown from a single foundry in Wauwatosa, Wisconsin, into a leader in iron casting design and manufacturing for the automotive, commercial and industrial markets. As they entered a new chapter as an independent company, Grede needed a refreshed brand presence — one that would convey confidence, passion and excellence across their website, social media and recruiting materials.
Problem
Despite a strong reputation among customers, Grede’s brand lacked a cohesive, compelling narrative. It was time for a strategic refresh — one that honored their history while positioning them for future growth.
Approach
OBI conducted qualitative and quantitative research to uncover what made Grede truly exceptional — both the safety-critical parts they produce and the dedicated people behind them. These insights inspired a powerful new brand theme: “It’s what’s on the inside that counts.” This message emphasized both the craftsmanship of Grede’s workforce and the essential role their products play in protecting lives worldwide.
To bring this vision to life, OBI reimagined Grede’s brand identity, producing a bold new look, voice and messaging strategy. A dynamic brand video and fresh creative assets captured the spirit of Grede’s people and products, reinforcing their story with authenticity and impact.
Results
The refreshed brand was met with enthusiasm, strengthening Grede’s presence across digital platforms and recruitment efforts. With a clearer, more compelling story, Grede stands confidently positioned for the future.
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