11/26/24
What is PPC Advertising?
Smart, effective companies are constantly seeking effective ways to reach their audiences. One of the […]
11/19/24
OBI Creative Wins Best Lead Generation Campaign of 2024
At OBI Creative, we pride ourselves on crafting and implementing innovative marketing strategies that empower […]
10/14/24
360 Brand Identity Explained: The New Rules of Brand Marketing
Today a brand identity isn’t just something seen. Brands are felt through touch-screen technology, expressed through user-generated content, affirmed through satisfying customer service experiences and even lived through all-encompassing virtual experiences.
09/26/24
Content Engagement Metrics and the Best KPIs
It’s critical that we measure our content campaigns. And the time to set content strategy metrics is during the content planning process, not after campaign launch. Before you publish your first piece of content, decide what the content metrics for the campaign will be.
09/02/24
Demystifying Earned Media
Earned media is what the PR industry is traditionally known for — getting your name or your brand name mentioned positively in the news media or in other influential publications and blogs. These placements are earned because you have worked hard to build relationships with journalists in your local media or editors and bloggers in your target industry to be aware of your company’s strengths and/or the skill and expertise of its leaders.
07/21/24
Essential Best Practices for Web Design and Content
Here are six principles to guide your understanding of the new rules for designing your website and filling it with content.
07/17/24
5 Types of Experiential Marketing to Try
Experiential marketing is by nature, one of the most creative types of marketing strategy. It’s also one of the most challenging to get right. See how to make it work for your brand.
06/28/24
Lo-Fi Content, High-Quality Results
Lo-fi content isn’t a new trend in social media marketing, but it’s certainly stuck around. […]
05/07/24
What is Media Buying and Planning?
To say that media buying and planning has changed in the past 20 years is an understatement. Technology has changed this essential aspect of advertising and marketing strategy as much as it has the way we shop, work and connect with others.