Artemis by Nomi Health
When Artemis Health noticed that the cost of healthcare was skyrocketing and it wasn’t being addressed, they decided to change that pattern. They started generating actionable insights from complex healthcare data, with an intuitive app that made it easier for employers to reduce spend while maximizing results for their teams.
Problem
Artemis needed to regain share of voice in the health benefits analytics market after losing ground to IBM Watson Health. The challenge was slipping brand awareness, with competition heating up — the goal was to position Artemis as the go-to solution for HR leaders by delivering a bold, high-impact campaign at a top industry conference with an audacious stage: Times Square.
Approach
After research, the OBI team partnered with Artemis to design a campaign that spoke directly to the mostly Gen X professionals attending the conference — leaders who value clarity, transformation and legacy. The campaign leaned into nostalgia with a retro-themed concept, positioning Artemis as a modern solution with familiar sensibility: sharp, smart and built for action.
Execution focused on surgical placement and media efficiency, starting with securing digital screens in Times Square. For conference attendees, the most strategic move wasn’t to choose the biggest screens on the exterior of the hotel, but the screens visible from inside the hotel. With synchronized creative across digital out-of-home boards and hyper-targeted ad units, we created visual dominance and drove lead capture in a crowded space.
Results
The campaign delivered over 250 million impressions during the conference window, with a 60% increase in leads compared to prior events. Overall, we delivered the highest lead volume of any conference in Artemis Health’s history, repositioning their brand as a top contender in the health analytics space. With bold creative, targeted placements and a deep understanding of the target audience, we guided Artemis Health to use Times Square not just for spectacle, but for measurable results.
250 M
impressions across synchronized Times Square displays
60 %
increase in leads during the campaign
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