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07/12/18

Using Digital Technologies to Connect with Your Customers Online

SEO, SEM, UX and Other Acronyms Worth Knowing

 

All year, we’ve been talking about the new rules of advertising and how to apply them (as well as old ones that still work). Thinking about how to help businesses not just survive but thrive is something we do for all of our clients at OBI Creative. In the world of marketing where change is sometimes the only constant, we always want to be sharpening our strategic senses since research-based strategy leads to content that converts for our clients.

 

Building a Strong Brand with Research

We started 2018 discussing how research into who your customers are and what they want is the cornerstone to every successful marketing campaign. We covered topics essential to understanding the journey customers make from the moment they meet your brand to the day they become loyal advocates. Those topics included:

 

We shared a 5-point guide for building a profitable marketing strategy and then moved into how to win at PR.

 

Creating Content That Converts

Our second quarter of content was dedicated to strategic communications. We reviewed the PESO model, developed by Gini Dietrich (and even interviewed her about it!) and discussed how it provides a framework for winning at public relations in our interconnected, omnichannel marketing environment.

Then, we moved into social content, covering the following topics:

 

With our content firmly grounded in research-driven strategy, we are now ready to move into website and digital services — the technical side of how and where we connect our content with the consumers and businesses who want it.

 

Publishing Your Content: Connecting with Your Customers Online

In the weeks ahead, we’ll discuss SEO, SEM, content design and development, marketing automation and other topics critical to being found and seen online by your ideal audiences. Topics you can expect to receive insight from OBI Creative about this quarter include:

  • SEO + Voice Search – How to show up in search when people stop typing and start talking to Google
  • Website Best Practices
  • Performance and UX Tips and Checklist
  • Lead Gen Scoring – Assigning value to the people engaging with your content
  • Understanding Web Analytics

Our digital team has decades of experience crafting killer websites for clients and implementing SEM campaigns that perform. We’ll be drawing on their insight and sharing information that can help you win at content publishing all quarter long!

10/14/24

360 Brand Identity Explained: The New Rules of Brand Marketing

Today a brand identity isn’t just something seen. Brands are felt through touch-screen technology, expressed through user-generated content, affirmed through satisfying customer service experiences and even lived through all-encompassing virtual experiences.

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09/26/24

Content Engagement Metrics and the Best KPIs

It’s critical that we measure our content campaigns. And the time to set content strategy metrics is during the content planning process, not after campaign launch. Before you publish your first piece of content, decide what the content metrics for the campaign will be.

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09/30/22

Navigating Your Post-Pandemic Marketing Strategy

The world of marketing and advertising was shaken by the pandemic. The sudden cease of nearly all public gatherings pushed the industry into a new age of digital marketing, and companies had to adapt to succeed. With the pandemic winding down, how many of the changes are here to stay? And how can the industry adapt to a post-pandemic landscape? 

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