07/22/21

Digital Marketing: The Secret to Retailers’ Success in 2021

America is suddenly single and ready to mingle … people are ready to date, dine, work, play, vacation, travel, shop, and see family and friends again in person. All of these activities will spark purchases across retail markets. A smart social commerce strategy is key to capitalizing on the resurging consumer demand.

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05/03/21

Customer-Centric Selling: How To Put Your Customers at the Heart of Your Social Media Strategy

Marketing hasn’t been about moving customers in a linear fashion through a funnel for a while now. That’s because technology has exploded the number of touch points brands make with consumers.

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03/18/21

7 Epic Branding Lessons From the Disney Universe in 2020

Whether you’re a C-Suite executive overseeing a rebranding effort, or a CMO managing multiple, integrated campaigns, or a content strategy specialist outlining your master plan for the year ahead, you will benefit from these seven branding insights gleaned from a cinematic universe that’s much closer than you think.

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01/11/21

Digital Marketing and Advertising in 2021: Let’s Turn the Page

Jump to a section: #1 – Prepare for a Cookie-less 2022  #2 – Go Back to Brand […]

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09/11/20

Adapting a Communication Plan for COVID

The OBI Creative Communication Team sat down (virtually) recently to discuss how communicators should approach the remainder of the year from a planning and execution standpoint. We discussed tactics and topics marketing professionals and communicators will appreciate. Read the recap now!

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11/19/19

How to Kill it on Social Media

Brands killing it on social media create a following by talking about what their product provides NOT their product. This is a key distinction that many marketers miss.

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09/26/19

How to Connect with Your Customers Online

You may not realize it marketer, but you are a publisher. After strategizing and crafting content, your job is only half done. Follow these five tips for digital marketing success.

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09/04/19

Why Inbound Marketing Works for Businesses That Want to Grow

As we consider the way marketers and brands are using inbound marketing in 2018, four trends are worth mentioning because they show how the practice is changing and what the new rules for inbound marketing are.

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07/10/19

What You Need to Know About Digital Marketing in 2019

So, you’ve got all this awesome content. Great. What do you do with it? How do you make sure people see it? More importantly, how do you turn that content into leads for your business? This is the heart of digital marketing.

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