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Customer-Centric Selling: How To Put Your Customers at the Heart of Your Social Media Strategy
Marketing hasn’t been about moving customers in a linear fashion through a funnel for a while now. That’s because technology has exploded the number of touch points brands make with consumers.
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Brand Strategy Is About More Than Your Logo
The best brands are successful because they practice four branding principles religiously – they know who they are; align their culture to their brand; make experience match expectation; and hire people who live and love their culture.
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Your Rebrand Isn’t About You
Rebranding is NOT slapping a new logo on your marketing materials. Rebranding is also not about you. It’s about your customers. Use a rebrand to connect with new and existing customers around their needs and wants, not your products and services.
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The Promise and Pitfalls of Marketing Automation: 3 Missteps To Avoid
Marketing automation platforms hold both promise and pitfalls for businesses. When used appropriately, they can help sales and marketing teams together gain a 360 degree view of the customer, and lead to an uptick in new sales as well as repeat business. When left to wither on the vine, marketing automation tools…
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Customer Research: Why Insight Without Action Is a Bad Investment
Market research is an investment, so it makes no sense to gather insight into a customer’s experience with your brand and not act on that insight.
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Winning Ad Campaigns Start With Strategic Messaging
Careful monitoring and refining of campaigns after they launch is always essential. That is even more true during extraordinary times, when consumers’ normal behavior is upended by an outside force.
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How To Build an Effective Media Buying Strategy During a Crisis
Digital media planning and buying is a process that helps businesses and brands connect with prospects and customers as they move through the four stages of the buyer journey. Learn how to take your prospects through that journey in this blog post detailing how to build an effective media buying strategy for…
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5 Quick Tips for a Successful Client/Agency Relationship
Every day at OBI, we have the opportunity to work on challenging and rewarding projects that push us creatively. We use research-based strategies to challenge traditional assumptions. We make an impact,…
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The Secret to Marketing Automation and Lead Scoring Success
With the right marketing automation solution in place, your brand or business can be as effective as Amazon at nurturing prospects with targeted, relevant content that turns them into loyal customers.