05/02/19

OBI Creative Named Agency of the Year by AMA

OBI Creative was named Agency of the Year at the 2019 Pinnacle Awards Reception held Wednesday, April 24, 2019.

OBI is being recognized for its growth, work quality, innovative approach and campaign results. Since its founding in 2001, the company has grown from a research/strategy focus to a full-service agency made up of 40 professionals in research, strategy, creative, digital, public relations and media. The agency has grown its client list to previously untapped markets of industrial and commercial services, healthcare and agricultural.

“To be honored as Agency of the Year, the first year the AMA has given this award is particularly gratifying,” President and CEO Mary Ann O’Brien said. “This has certainly been another exciting year for OBI with so much growth and excitement around the future.”

“All the awards recognize the exceptional work the OBI team provides our clients,” O’Brien continued. “And I’m thrilled that the AMA recognized what I have known for a very long time — we have an award-winning team and company, and it’s their commitment to continual improvement and professional development that makes me most proud and is the driving force behind the results for our clients.”

OBI also took home a Pinnacle Award, the highest honor at the AMA Pinnacle awards, for public relations for its Cobalt Credit Union rebrand announcement. Formerly known as SAC Federal Credit Union, OBI was tapped to create buzz around the name change and brand refresh. The multiplatform campaign resulted in an influx of new walk-in memberships.

In addition to Agency of the Year, OBI was also recognized for work in public relations, digital media and total marketing campaigns, including the following:

• A Gold Award in the Small Business category in both public relations and digital media for their “Old Rules, New Rules” campaign.
• A Silver Award in the Digital Media, Small Business category for their Okoboji social media campaign.
• A Bronze Award in the Total Marketing Campaign, Large Business category for their AgVenture “You’re Not Just a Farmer. And We’re Not Just Seed” campaign.
• A Bronze Award in the Digital Media,  Small Business category for their Hightower Reff Law social media campaign.

Pinnacle Awards are judged by out-of-state American Marketing Association chapter members.