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Do Facebook Ads Work? How to Increase ROI with Meta
At OBI Creative, we pride ourselves on crafting and implementing innovative marketing strategies that empower our clients. Today, we are excited to announce that our recent lead generation campaign for…
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How AI for Social Media is Revolutionizing Marketing
At OBI Creative, we pride ourselves on crafting and implementing innovative marketing strategies that empower our clients. Today, we are excited to announce that our recent lead generation campaign for…
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When One Door Closes: How to Choose a New Marketing Agency
At OBI Creative, we pride ourselves on crafting and implementing innovative marketing strategies that empower our clients. Today, we are excited to announce that our recent lead generation campaign for…
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What is PPC Advertising?
Smart, effective companies are constantly seeking effective ways to reach their audiences. One of the most powerful tools at our disposal is pay-per-click (PPC) advertising. This blog will…
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OBI Creative Wins Best Lead Generation Campaign of 2024
At OBI Creative, we pride ourselves on crafting and implementing innovative marketing strategies that empower our clients. Today, we are excited to announce that our recent lead generation campaign for…
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360 Brand Identity Explained: The New Rules of Brand Marketing
Today a brand identity isn’t just something seen. Brands are felt through touch-screen technology, expressed through user-generated content, affirmed through satisfying customer service experiences and even lived through all-encompassing virtual experiences.
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Content Engagement Metrics and the Best KPIs
It’s critical that we measure our content campaigns. And the time to set content strategy metrics is during the content planning process, not after campaign launch. Before you publish your first piece of content, decide what the content metrics for the campaign will be.
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Demystifying Earned Media
Earned media is what the PR industry is traditionally known for — getting your name or your brand name mentioned positively in the news media or in other influential publications and blogs. These placements are earned because you have worked hard to build relationships with journalists in your local media or editors…
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Essential Best Practices for Web Design and Content
Here are six principles to guide your understanding of the new rules for designing your website and filling it with content.