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Demystifying Earned Media
Earned media is what the PR industry is traditionally known for — getting your name or your brand name mentioned positively in the news media or in other influential publications and blogs. These placements are earned because you have worked hard to build relationships with journalists in your local media or editors…
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Essential Best Practices for Web Design and Content
Here are six principles to guide your understanding of the new rules for designing your website and filling it with content.
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5 Types of Experiential Marketing to Try
Experiential marketing is by nature, one of the most creative types of marketing strategy. It’s also one of the most challenging to get right. See how to make it work for your brand.
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Lo-Fi Content, High-Quality Results
Lo-fi content isn’t a new trend in social media marketing, but it’s certainly stuck around. If you aren’t using the technique, you may be missing out on an incredibly effective advertising strategy….
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What is Media Buying and Planning?
To say that media buying and planning has changed in the past 20 years is an understatement. Technology has changed this essential aspect of advertising and marketing strategy as much as it has the way we shop, work and connect with others.
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OBI CEO Mary Ann O’Brien Speaks to Ad Age on Super Bowl AI Ad Confusion
Super Bowl LVIII shattered records this year with over 123.4 million viewers according to CBS. With that many viewers watching the big game- some of the ads were bound to cause a stir. As Ad Age…
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Inc. 5000 2023: Celebrating OBI’s Impressive Growth
OBI is thrilled to announce that our commitment to growth has earned us a place in the prestigious Inc. 5000 Class of 2023, a list that ranks the 5000 fastest-growing companies in the nation.
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Mary Ann O’Brien in Omaha Business Hall of Fame
OBI took home three wins from the 2022 Communicator Awards, the leading international creative awards program honoring creative excellence for communication professionals.
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Be Seen: The Benefits of OTT/CTV Advertising
What are the benefits of OTT/CTV ad placements? For brands considering the use of these platforms, where should they focus? OBI has experience — and success — placing ads on these growing platforms. Read on to discover rationale and results.