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3 Pay Per Click Advertising Trends That Will Affect the Future of Your Business
The world of Search Engine Marketing (SEM) is always changing. Here, we cover three important PPC trends you need to learn now to get yourself and the brands you manage up to speed fast.
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Voice Search is the Future of SEO
Technology is once again transforming how we access and interpret information, which is really the heart of SEO. Thus far, search queries and search results have largely been text-based; today, featured snippets and related inquiries are part of the transition that we’re seeing away from text and typing. The future of search…
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SEO and SEM: Why Your Business Needs Both to Grow
The marketing and tech industries are so full of buzzwords and jargon that it’s easy for outsiders (as well as some insiders) to get mixed up on what the terms mean. Here, we break down two of the most commonly confused Internet marketing terms – SEO and SEM – and explain what…
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How to Win at Strategic Communications: Optimize Content to Increase Website Traffic
Our blog posts, case studies and web pages are showing up in search queries more often, which is leading to more prospects discovering us and reaching out for potential partnerships. Our new business leads are up 75 percent, in part at least, because our web traffic is up 34 percent.
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Social Media Marketing How To — Influencer Marketing Tips & Tricks
True influencers understand one thing: how to have a relationship with their audience. That’s human-to-human marketing at its finest.
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UGC: What It Is & How Your Brand Can Benefit
“Brand engagement increases an average of 28% when users are exposed to a combination of user created product videos and professional content.” Are you taking advantage of UGC for your brand? Here’s how to start off on the right foot.
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OBI Creative Named Agency of the Year by AMA
OBI Creative was named Agency of the Year at the 2019 Pinnacle Awards Reception held Wednesday, April 24, 2019. OBI is being recognized for its growth, work quality, innovative approach and campaign results.
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Paid Media Strategies — PR Worth Paying For
Not that long ago, the advice across the Internet was for brands to create followings and generate awareness on social media organically. While that advice is still true, the new rule for PR in 2019 is that organic growth alone isn’t enough. Enter paid PR.
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An Intro to the PESO Model From Its Creator, Gini Dietrich
“The cool thing about PR is that nothing has really changed. The tools have changed. The way we communicate has changed. But the basic tenets of the communicator’s job remain the same.”