Insights
Hot off the digital presses.
Find a Resource
-
How Does PR Help in Brand Building?
If you want to know how to win at public relations and use PR to build your brand, the PESO model is your answer.
-
Strength in Numbers: Why Research + Strategy = Marketing Success
Knowledge is power only when you use it to inform your business strategy. The real value of market research is gaining understanding of your customer. See why market research matters in this infographic.
-
Business Plan Basics: Creating a Go To Market Plan
If you’re putting together a business plan it won’t take long before you need a go to market plan, or GTM. A go to market strategy is a plan for how you will bring your idea, product or service to market.
-
What Are Personas and How Do They Fit in the Customer Journey?
What is a customer persona and how does it help you drive sales with your content and marketing activity?
-
Inbound Marketing and the Customer Journey: 2 Buzzwords Worth Paying Attention To
Where are your customers going and why should you care? The answer lies in two “buzzwords” — inbound marketing and the customer journey.
-
Market Research from Mary Ann O’Brien’s Perspective
“The secret to more sales has never been in knowing how to better hawk your products and services,” says O’Brien. “It’s in understanding what makes your customers tick and what ticks them off, which is in essence, customer research.”
-
Why Market Research Matters
We don’t have to hope that our creative will connect with customers; we know it will because the strategies and resultant tactics we craft for our clients tie directly back to who they are, who their customers are, and what they want.
-
Using Digital Technologies to Connect with Your Customers Online
Website and digital services form the technical side of how and where we connect our content with the consumers and businesses who want it.
-
Content Strategy — the Key to Creating Content That Converts
Content is critical to every aspect of your marketing strategy. It attracts prospects, converts them into leads, nurtures them through your sales funnel and then helps turn them into customers. Afterward, it continues to inform and engage them to the point where they become promoters of your brand or business.