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Cut through the noise. Our articles deliver bold insights, sharp analysis, and fresh takes—because the ordinary just won’t cut it.
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At OBI Creative, we pride ourselves on crafting and implementing innovative marketing strategies that empower our clients. Today, we are excited to announce that our recent lead generation campaign for…
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How AI for Social Media is Revolutionizing Marketing
April 17, 2025At OBI Creative, we pride ourselves on crafting and implementing innovative marketing strategies that empower our clients. Today, we are excited to announce that our recent lead generation campaign for…
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When One Door Closes: How to Choose a New Marketing Agency
January 15, 2025At OBI Creative, we pride ourselves on crafting and implementing innovative marketing strategies that empower our clients. Today, we are excited to announce that our recent lead generation campaign for…
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What is PPC Advertising?
November 26, 2024Smart, effective companies are constantly seeking effective ways to reach their audiences. One of the most powerful tools at our disposal is pay-per-click (PPC) advertising. This blog will…
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OBI Creative Wins Best Lead Generation Campaign of 2024
November 19, 2024At OBI Creative, we pride ourselves on crafting and implementing innovative marketing strategies that empower our clients. Today, we are excited to announce that our recent lead generation campaign for…
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360 Brand Identity Explained: The New Rules of Brand Marketing
October 14, 2024Today a brand identity isn’t just something seen. Brands are felt through touch-screen technology, expressed through user-generated content, affirmed through satisfying customer service experiences and even lived through all-encompassing virtual experiences.
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Content Engagement Metrics and the Best KPIs
September 26, 2024It’s critical that we measure our content campaigns. And the time to set content strategy metrics is during the content planning process, not after campaign launch. Before you publish your first piece of content, decide what the content metrics for the campaign will be.
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Demystifying Earned Media
September 2, 2024Earned media is what the PR industry is traditionally known for — getting your name or your brand name mentioned positively in the news media or in other influential publications and blogs. These placements are earned because you have worked hard to build relationships with journalists in your local media or editors and bloggers in your target industry to be aware of your company’s strengths and/or the skill and expertise of its leaders.
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Essential Best Practices for Web Design and Content
July 21, 2024Here are six principles to guide your understanding of the new rules for designing your website and filling it with content.
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5 Types of Experiential Marketing to Try
July 17, 2024Experiential marketing is by nature, one of the most creative types of marketing strategy. It’s also one of the most challenging to get right. See how to make it work for your brand.