Articles Content
Cut through the noise. Our articles deliver bold insights, sharp analysis, and fresh takes—because the ordinary just won’t cut it.
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Marketing in the Metaverse
December 20, 2021Making meaning of the metaverse is difficult when you don’t know what it is. The metaverse is a new digital place to work, play, shop, talk and discover. Still confused? Don’t worry — we’ve got everything you need to get started with marketing in the metaverse.
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Planning an Integrated Marketing Campaign?
November 22, 2021An integrated marketing strategy will help ensure your marketing spend generates satisfying ROI. Here are five fundamentals to keep in mind as you determine your integrated marketing mix for the new year.
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Drive Results With Local SEO and PR Marketing Integration
October 22, 2021There’s no one-size-fits-all approach to SEO or PR, but by understanding how both influence your brand’s search performance, you’ll boost your efforts and see greater results.
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Is Your Favorite Store a Franchise?
September 28, 2021A constant push and pull exists between franchisees, who are independent business owners, and the corporate brands they represent. The franchises that master the art and science of developing healthy, long-term relationships between franchisees and owners are the most profitable.
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Why Every Business Needs a Content Marketing Strategy
August 25, 2021If your brand strategy was a bicycle wheel, content marketing would be the hub. The various tactics flowing from your content strategy are the spokes. Using content themes that are relevant to your target audiences, you can build pieces that form an integrated marketing campaign.
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Customer-Centric Selling: How To Put Your Customers at the Heart of Your Social Media Strategy
May 3, 2021Marketing hasn’t been about moving customers in a linear fashion through a funnel for a while now. That’s because technology has exploded the number of touch points brands make with consumers.
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Brand Strategy Is About More Than Your Logo
April 14, 2021The best brands are successful because they practice four branding principles religiously – they know who they are; align their culture to their brand; make experience match expectation; and hire people who live and love their culture.
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Your Rebrand Isn’t About You
February 10, 2021Rebranding is NOT slapping a new logo on your marketing materials. Rebranding is also not about you. It’s about your customers. Use a rebrand to connect with new and existing customers around their needs and wants, not your products and services.
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Marketing automation platforms hold both promise and pitfalls for businesses. When used appropriately, they can help sales and marketing teams together gain a 360 degree view of the customer, and lead to an uptick in new sales as well as repeat business. When left to wither on the vine, marketing automation tools can become expensive excuses for lazy marketing mindsets.
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Market research is an investment, so it makes no sense to gather insight into a customer’s experience with your brand and not act on that insight.