Articles Content
Cut through the noise. Our articles deliver bold insights, sharp analysis, and fresh takes—because the ordinary just won’t cut it.
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“The cool thing about PR is that nothing has really changed. The tools have changed. The way we communicate has changed. But the basic tenets of the communicator’s job remain the same.”
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How Does PR Help in Brand Building?
April 3, 2019If you want to know how to win at public relations and use PR to build your brand, the PESO model is your answer.
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Knowledge is power only when you use it to inform your business strategy. The real value of market research is gaining understanding of your customer. See why market research matters in this infographic.
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Business Plan Basics: Creating a Go To Market Plan
March 20, 2019If you’re putting together a business plan it won’t take long before you need a go to market plan, or GTM. A go to market strategy is a plan for how you will bring your idea, product or service to market.
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What is a customer persona and how does it help you drive sales with your content and marketing activity?
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Where are your customers going and why should you care? The answer lies in two “buzzwords” — inbound marketing and the customer journey.
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Market Research from Mary Ann O’Brien’s Perspective
January 30, 2019“The secret to more sales has never been in knowing how to better hawk your products and services,” says O’Brien. “It’s in understanding what makes your customers tick and what ticks them off, which is in essence, customer research.”
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Why Market Research Matters
January 22, 2019We don’t have to hope that our creative will connect with customers; we know it will because the strategies and resultant tactics we craft for our clients tie directly back to who they are, who their customers are, and what they want.
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Website and digital services form the technical side of how and where we connect our content with the consumers and businesses who want it.
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Content is critical to every aspect of your marketing strategy. It attracts prospects, converts them into leads, nurtures them through your sales funnel and then helps turn them into customers. Afterward, it continues to inform and engage them to the point where they become promoters of your brand or business.