Articles Content
Cut through the noise. Our articles deliver bold insights, sharp analysis, and fresh takes—because the ordinary just won’t cut it.
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Our blog posts, case studies and web pages are showing up in search queries more often, which is leading to more prospects discovering us and reaching out for potential partnerships. Our new business leads are up 75 percent, in part at least, because our web traffic is up 34 percent.
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True influencers understand one thing: how to have a relationship with their audience. That’s human-to-human marketing at its finest.
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UGC: What It Is & How Your Brand Can Benefit
May 29, 2019“Brand engagement increases an average of 28% when users are exposed to a combination of user created product videos and professional content.” Are you taking advantage of UGC for your brand? Here’s how to start off on the right foot.
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Paid Media Strategies — PR Worth Paying For
April 18, 2019Not that long ago, the advice across the Internet was for brands to create followings and generate awareness on social media organically. While that advice is still true, the new rule for PR in 2019 is that organic growth alone isn’t enough. Enter paid PR.
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“The cool thing about PR is that nothing has really changed. The tools have changed. The way we communicate has changed. But the basic tenets of the communicator’s job remain the same.”
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How Does PR Help in Brand Building?
April 3, 2019If you want to know how to win at public relations and use PR to build your brand, the PESO model is your answer.
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Knowledge is power only when you use it to inform your business strategy. The real value of market research is gaining understanding of your customer. See why market research matters in this infographic.
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Business Plan Basics: Creating a Go To Market Plan
March 20, 2019If you’re putting together a business plan it won’t take long before you need a go to market plan, or GTM. A go to market strategy is a plan for how you will bring your idea, product or service to market.
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What is a customer persona and how does it help you drive sales with your content and marketing activity?
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Where are your customers going and why should you care? The answer lies in two “buzzwords” — inbound marketing and the customer journey.