Advertising Content
Stand out or fade away. Explore bold strategies, disruptive ideas, and the future of advertising that refuses to be ignored.
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At OBI Creative, we pride ourselves on crafting and implementing innovative marketing strategies that empower our clients. Today, we are excited to announce that our recent lead generation campaign for…
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When One Door Closes: How to Choose a New Marketing Agency
January 15, 2025At OBI Creative, we pride ourselves on crafting and implementing innovative marketing strategies that empower our clients. Today, we are excited to announce that our recent lead generation campaign for…
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What is PPC Advertising?
November 26, 2024Smart, effective companies are constantly seeking effective ways to reach their audiences. One of the most powerful tools at our disposal is pay-per-click (PPC) advertising. This blog will…
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What is Media Buying and Planning?
May 7, 2024To say that media buying and planning has changed in the past 20 years is an understatement. Technology has changed this essential aspect of advertising and marketing strategy as much as it has the way we shop, work and connect with others.
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OBI CEO Mary Ann O’Brien Speaks to Ad Age on Super Bowl AI Ad Confusion
February 14, 2024Super Bowl LVIII shattered records this year with over 123.4 million viewers according to CBS. With that many viewers watching the big game- some of the ads were bound to cause a stir. As Ad Age…
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Be Seen: The Benefits of OTT/CTV Advertising
March 31, 2023What are the benefits of OTT/CTV ad placements? For brands considering the use of these platforms, where should they focus? OBI has experience — and success — placing ads on these growing platforms. Read on to discover rationale and results.
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ChatGPT and the Use of AI in Marketing
February 27, 2023New tools and technologies are always going to arise — the most successful companies tend to be the ones that are willing to adapt to them. It might look different based on the industry or specific circumstances, but companies that are willing to adapt with new technologies will analyze the potential offered by these new tools and leverage their benefits to improve their business or develop new offerings.
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Cut Through the Noise: Integrated Media Solutions
February 13, 2023Just because the marketing landscape has changed over the years doesn’t mean you need to sit back and hope your target audiences will discover your brand.
In a cluttered digital environment, an integrated media solution may be just the strategy your brand needs to reach your target audiences with the right message, at the right time. -
Future-Proofing Your Digital Content Strategy
August 30, 2022How does Google’s helpful content algorithm update impact your digital content strategy? Google’s updates follow a predictable pattern. Here’s how you can future-proof your content strategy against Google updates.
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Marketing in the Metaverse
December 20, 2021Making meaning of the metaverse is difficult when you don’t know what it is. The metaverse is a new digital place to work, play, shop, talk and discover. Still confused? Don’t worry — we’ve got everything you need to get started with marketing in the metaverse.