Brand Strategy Content
Brands that play it safe get left behind. Dive into bold strategies, sharp positioning, and the moves that make brands impossible to ignore.
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360 Brand Identity Explained: The New Rules of Brand Marketing
October 14, 2024Today a brand identity isn’t just something seen. Brands are felt through touch-screen technology, expressed through user-generated content, affirmed through satisfying customer service experiences and even lived through all-encompassing virtual experiences.
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Cut Through the Noise: Integrated Media Solutions
February 13, 2023Just because the marketing landscape has changed over the years doesn’t mean you need to sit back and hope your target audiences will discover your brand.
In a cluttered digital environment, an integrated media solution may be just the strategy your brand needs to reach your target audiences with the right message, at the right time. -
How To Build an Integrated Marketing Plan
May 16, 2022Everywhere you look, you find messages that resonate with you and complement what you’ve already heard about a brand. Every message is different, but consistent. Every engagement moves you further through the marketing funnel until you purchase. This kind of marketing doesn’t just happen. Integrated marketing follows a proven formula.
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Planning an Integrated Marketing Campaign?
November 22, 2021An integrated marketing strategy will help ensure your marketing spend generates satisfying ROI. Here are five fundamentals to keep in mind as you determine your integrated marketing mix for the new year.
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Is Your Favorite Store a Franchise?
September 28, 2021A constant push and pull exists between franchisees, who are independent business owners, and the corporate brands they represent. The franchises that master the art and science of developing healthy, long-term relationships between franchisees and owners are the most profitable.
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Why Every Business Needs a Content Marketing Strategy
August 25, 2021If your brand strategy was a bicycle wheel, content marketing would be the hub. The various tactics flowing from your content strategy are the spokes. Using content themes that are relevant to your target audiences, you can build pieces that form an integrated marketing campaign.
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Brand Strategy Is About More Than Your Logo
April 14, 2021The best brands are successful because they practice four branding principles religiously – they know who they are; align their culture to their brand; make experience match expectation; and hire people who live and love their culture.
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Your Rebrand Isn’t About You
February 10, 2021Rebranding is NOT slapping a new logo on your marketing materials. Rebranding is also not about you. It’s about your customers. Use a rebrand to connect with new and existing customers around their needs and wants, not your products and services.
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Winning Ad Campaigns Start With Strategic Messaging
May 13, 2020Careful monitoring and refining of campaigns after they launch is always essential. That is even more true during extraordinary times, when consumers’ normal behavior is upended by an outside force.
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Defining Your Brand Voice in the Age of Voice Search
October 16, 2019If you want your business to be found, followed and frequented in the new age of voice search, you need to listen to your brand voice and make sure your ideal audiences can hear you loud and clear.