Brand Strategy Content
Brands that play it safe get left behind. Dive into bold strategies, sharp positioning, and the moves that make brands impossible to ignore.
-
Why Inbound Marketing Works for Businesses That Want to Grow
September 4, 2019As we consider the way marketers and brands are using inbound marketing in 2018, four trends are worth mentioning because they show how the practice is changing and what the new rules for inbound marketing are.
-
How Does PR Help in Brand Building?
April 3, 2019If you want to know how to win at public relations and use PR to build your brand, the PESO model is your answer.
-
Knowledge is power only when you use it to inform your business strategy. The real value of market research is gaining understanding of your customer. See why market research matters in this infographic.
-
What is a customer persona and how does it help you drive sales with your content and marketing activity?
-
Content is critical to every aspect of your marketing strategy. It attracts prospects, converts them into leads, nurtures them through your sales funnel and then helps turn them into customers. Afterward, it continues to inform and engage them to the point where they become promoters of your brand or business.