Media Buying Content
Money talks—make sure yours is saying the right thing. Smart placements, sharp targeting, and ROI that actually delivers.
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What is Media Buying and Planning?
May 7, 2024To say that media buying and planning has changed in the past 20 years is an understatement. Technology has changed this essential aspect of advertising and marketing strategy as much as it has the way we shop, work and connect with others.
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Be Seen: The Benefits of OTT/CTV Advertising
March 31, 2023What are the benefits of OTT/CTV ad placements? For brands considering the use of these platforms, where should they focus? OBI has experience — and success — placing ads on these growing platforms. Read on to discover rationale and results.
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Digital media planning and buying is a process that helps businesses and brands connect with prospects and customers as they move through the four stages of the buyer journey. Learn how to take your prospects through that journey in this blog post detailing how to build an effective media buying strategy for your business.