PR Content
Perception is power. Shape the story, own the narrative, and make headlines that matter.
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Demystifying Earned Media
September 2, 2024Earned media is what the PR industry is traditionally known for — getting your name or your brand name mentioned positively in the news media or in other influential publications and blogs. These placements are earned because you have worked hard to build relationships with journalists in your local media or editors and bloggers in your target industry to be aware of your company’s strengths and/or the skill and expertise of its leaders.
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Drive Results With Local SEO and PR Marketing Integration
October 22, 2021There’s no one-size-fits-all approach to SEO or PR, but by understanding how both influence your brand’s search performance, you’ll boost your efforts and see greater results.
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Paid Media Strategies — PR Worth Paying For
April 18, 2019Not that long ago, the advice across the Internet was for brands to create followings and generate awareness on social media organically. While that advice is still true, the new rule for PR in 2019 is that organic growth alone isn’t enough. Enter paid PR.
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“The cool thing about PR is that nothing has really changed. The tools have changed. The way we communicate has changed. But the basic tenets of the communicator’s job remain the same.”
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How Does PR Help in Brand Building?
April 3, 2019If you want to know how to win at public relations and use PR to build your brand, the PESO model is your answer.
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How to Win at Public Relations
April 5, 2018If you’ve only ever thought of public relations as a tool for generating awareness about your products and services or corporate maneuvers, you’re missing a whole side of profitability and justification.