Research Content
Gut feelings won’t cut it. Our research delivers real data, sharp insights, and the truth behind the trends.
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360 Brand Identity Explained: The New Rules of Brand Marketing
October 14, 2024Today a brand identity isn’t just something seen. Brands are felt through touch-screen technology, expressed through user-generated content, affirmed through satisfying customer service experiences and even lived through all-encompassing virtual experiences.
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Market research is an investment, so it makes no sense to gather insight into a customer’s experience with your brand and not act on that insight.
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Knowledge is power only when you use it to inform your business strategy. The real value of market research is gaining understanding of your customer. See why market research matters in this infographic.
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Business Plan Basics: Creating a Go To Market Plan
March 20, 2019If you’re putting together a business plan it won’t take long before you need a go to market plan, or GTM. A go to market strategy is a plan for how you will bring your idea, product or service to market.
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What is a customer persona and how does it help you drive sales with your content and marketing activity?
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Market Research from Mary Ann O’Brien’s Perspective
January 30, 2019“The secret to more sales has never been in knowing how to better hawk your products and services,” says O’Brien. “It’s in understanding what makes your customers tick and what ticks them off, which is in essence, customer research.”
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Why Market Research Matters
January 22, 2019We don’t have to hope that our creative will connect with customers; we know it will because the strategies and resultant tactics we craft for our clients tie directly back to who they are, who their customers are, and what they want.
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Is Advertising Genius Earned or Just Pure Luck?
April 25, 2017E = mc2 is easy to remember but hard to explain. This equation represents a complex relationship that many may not fully understand. Albert Einstein’s theory of special relativity has simply become…