Articles Content
Cut through the noise. Our articles deliver bold insights, sharp analysis, and fresh takes—because the ordinary just won’t cut it.
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Lo-Fi Content, High-Quality Results
June 28, 2024Lo-fi content isn’t a new trend in social media marketing, but it’s certainly stuck around. If you aren’t using the technique, you may be missing out on an incredibly effective advertising strategy….
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What is Media Buying and Planning?
May 7, 2024To say that media buying and planning has changed in the past 20 years is an understatement. Technology has changed this essential aspect of advertising and marketing strategy as much as it has the way we shop, work and connect with others.
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OBI CEO Mary Ann O’Brien Speaks to Ad Age on Super Bowl AI Ad Confusion
February 14, 2024Super Bowl LVIII shattered records this year with over 123.4 million viewers according to CBS. With that many viewers watching the big game- some of the ads were bound to cause a stir. As Ad Age…
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Be Seen: The Benefits of OTT/CTV Advertising
March 31, 2023What are the benefits of OTT/CTV ad placements? For brands considering the use of these platforms, where should they focus? OBI has experience — and success — placing ads on these growing platforms. Read on to discover rationale and results.
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ChatGPT and the Use of AI in Marketing
February 27, 2023New tools and technologies are always going to arise — the most successful companies tend to be the ones that are willing to adapt to them. It might look different based on the industry or specific circumstances, but companies that are willing to adapt with new technologies will analyze the potential offered by these new tools and leverage their benefits to improve their business or develop new offerings.
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Cut Through the Noise: Integrated Media Solutions
February 13, 2023Just because the marketing landscape has changed over the years doesn’t mean you need to sit back and hope your target audiences will discover your brand.
In a cluttered digital environment, an integrated media solution may be just the strategy your brand needs to reach your target audiences with the right message, at the right time. -
Future-Proofing Your Digital Content Strategy
August 30, 2022How does Google’s helpful content algorithm update impact your digital content strategy? Google’s updates follow a predictable pattern. Here’s how you can future-proof your content strategy against Google updates.
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The key to getting brand reputation management right is to focus on cultivating a positive customer experience from the very first encounter with your brand to post-sale and beyond. Listen to customer feedback, respond promptly and appropriately, and keep doing it.
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How To Build an Integrated Marketing Plan
May 16, 2022Everywhere you look, you find messages that resonate with you and complement what you’ve already heard about a brand. Every message is different, but consistent. Every engagement moves you further through the marketing funnel until you purchase. This kind of marketing doesn’t just happen. Integrated marketing follows a proven formula.
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Thought Leadership Marketing: The Power of Personal Brands
April 11, 2022The terms “thought leadership” and “personal brand” occur in conversations across both business and social spectrums. The topic of thought leadership marketing is almost unavoidable. Topics like the…