Social Media Content
Likes don’t pay the bills. Build influence, spark engagement, and turn social into strategy.
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How AI for Social Media is Revolutionizing Marketing
April 17, 2025At OBI Creative, we pride ourselves on crafting and implementing innovative marketing strategies that empower our clients. Today, we are excited to announce that our recent lead generation campaign for…
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Content Engagement Metrics and the Best KPIs
September 26, 2024It’s critical that we measure our content campaigns. And the time to set content strategy metrics is during the content planning process, not after campaign launch. Before you publish your first piece of content, decide what the content metrics for the campaign will be.
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5 Types of Experiential Marketing to Try
July 17, 2024Experiential marketing is by nature, one of the most creative types of marketing strategy. It’s also one of the most challenging to get right. See how to make it work for your brand.
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Lo-Fi Content, High-Quality Results
June 28, 2024Lo-fi content isn’t a new trend in social media marketing, but it’s certainly stuck around. If you aren’t using the technique, you may be missing out on an incredibly effective advertising strategy….
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The key to getting brand reputation management right is to focus on cultivating a positive customer experience from the very first encounter with your brand to post-sale and beyond. Listen to customer feedback, respond promptly and appropriately, and keep doing it.
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Thought Leadership Marketing: The Power of Personal Brands
April 11, 2022The terms “thought leadership” and “personal brand” occur in conversations across both business and social spectrums. The topic of thought leadership marketing is almost unavoidable. Topics like the…
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Marketing in the Metaverse
December 20, 2021Making meaning of the metaverse is difficult when you don’t know what it is. The metaverse is a new digital place to work, play, shop, talk and discover. Still confused? Don’t worry — we’ve got everything you need to get started with marketing in the metaverse.
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Why Every Business Needs a Content Marketing Strategy
August 25, 2021If your brand strategy was a bicycle wheel, content marketing would be the hub. The various tactics flowing from your content strategy are the spokes. Using content themes that are relevant to your target audiences, you can build pieces that form an integrated marketing campaign.
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Customer-Centric Selling: How To Put Your Customers at the Heart of Your Social Media Strategy
May 3, 2021Marketing hasn’t been about moving customers in a linear fashion through a funnel for a while now. That’s because technology has exploded the number of touch points brands make with consumers.
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Why Inbound Marketing Works for Businesses That Want to Grow
September 4, 2019As we consider the way marketers and brands are using inbound marketing in 2018, four trends are worth mentioning because they show how the practice is changing and what the new rules for inbound marketing are.